Let it go: CMOs will have to deligate to be masters of AI
Chief marketing officers will have to forge deeper partnerships internally and externally and be comfortable letting go of some areas…
data-driven marketing
Programmatic DOOH ‘boosts targeting as well as trust’
Brands are being urged to wake up to the power of programmatic digital out of home, amid claims that its…
GroupM signs deal for retail media measurement boost
GroupM is aiming to tackle the issue of disparate retail media measurement standards by signing a deal with media specialist…
UK ad exports overtake key industries to reach £18bn
New figures reveal that the UK exports more advertising services than it does engineering, telecommunications, legal, accounting, audio-visual, or architectural…
Morrisons marketing chief quits after just three months
Morrisons’ chief customer and marketing officer Darren Blackhurst, who joined on an interim basis with a view to taking on…
Brands urged to fight climate change misinformation
As climate change moves up the election agenda, the vast majority (85%) of Brits acknowledge its impact on the economy,…
Mass GDPR complaints force Meta to pause AI data grab
Austrian privacy campaigner Max Schrems has secured yet another victory against Facebook owner Meta, after the tech giant has paused…
Spotify in-house agency offers up 615m users to brands
Music, podcast and audi books streaming giant Spotify is launching an in-house creative agency to work with brands and agencies…
Major players unite to boost data-driven TV ad market
A consortium of leading adtech industry players has joined forces with major European broadcasters, streamers, and agency groups to launch…
Wild ones: Brands still in dark on how to reach over-65s
Brands are being offered another chance to get under the skin of the over-65s, a lucrative audience with more time,…