Harrods overhauls platform for online shopping boost

Harrods has revamped its online shopping platform as part of a major transformation of its digital operations designed to provide customers with a “seamless journey”.

The luxury department store, which has been owned the Gulf state of Qatar via its sovereign wealth fund, the Qatar Investment Authority, since 2010, has partnered with ecommerce specialist Scayle on the new platform.

The upgraded site provides greater scope for both customisation and personalisation, providing customers across the luxury retailer’s product assortment across fashion, beauty, jewellery and watches, food and beverages, and home and living.

It includes refreshed landing pages, an integrated real-time processing system as well as Scayle’s product information, shop management and order management systems.

The retailer is now planning to launch a revamped mobile app in the new year.

Harrods chief digital and customer officer Caitlin Innes said: “Harrods is committed to delivering best-in-class and engaging customer experiences, and this means choosing partners that are equally committed to innovation.

“We were impressed by Scayle’s ability to enable an intuitive management of multiple categories at a global level, and its commitment to forging a close working partnership.

“We were also pleased to launch the new platform at speed, achieving a successful, seamless migration. We are excited to partner with a commerce platform that allows us to deliver the premium experiences on an increasingly global scale.”