Merkle promotes solutions chief to lead strategy team
Dentsu-owned agency Merkle has created the new role of practice lead of its UK strategy team to drive client progress…
data-driven marketing
P&G brand chief Jo Vaughan joins agency Team Eleven
Procter & Gamble brand director Jo Vaughan, who has spent more than two decades in senior roles at the consumer…
Pernod Ricard UK brings back Banks to spearhead team
Pernod Ricard UK has turned to luxury goods and drinks marketing chief Leanne Banks – a former brand manager at…
Ocado launches online ad scheme and data platform
Ocado is aiming to woo more brand owners with a twin initiative that sees the retail giant roll out a…
Marketers call for tougher rules; do they mean it man?
Most marketers say they would welcome stricter regulation of the advertising industry, with just 26% of professionals reckoning the current…
TikTok faces double Dutch claim for payout of €3bn
TikTok might still be dazzling UK marketers but the Dutch are proving a harder nut to crack, with not one…
The Ark nets DMA accreditation in new audit process
Oxfordshire-based data specialist The Ark has become one of the first businesses to secure the DMA’s updated accreditation after passing…
London calling: ‘Biggest ever’ domestic push for capital
London is attempting to exploit Covid-enforced overseas travel bans with what is claimed to be the biggest domestic tourism campaign…
Targeted ads use ‘illegal surveillance’, lawmakers told
EU and US legislators are being urged to outlaw online targeting, amid claims it is actually “surveillance-based advertising”, with an international…
Why prioritising 100% data accuracy is a mistake
Now more than ever, it is constantly drilled into marketers that decisions must be data driven and the prerequisite for…