Omnichannel marketing is still far from omnipresent
Marketers might talk a good game on omnichannel marketing but few are actually cracking it, with a new Gartner study…
data-driven marketing
Boots taps into Advantage Card for data-driven agency
Boots UK is aiming to take on the likes of Nectar 360 and even DunnHumby with the launch of a…
Data security row comes back to haunt Nadine Dorries
Data protection experts have expressed serious concerns about this week’s appointment of Nadine Dorries as the tenth Culture Secretary in…
US giant behind QuickBooks buys Mailchimp for $12bn
Mailchimp, the digital marketing company which specialises in hosting email campaigns, has been sold off to US financial software giant…
Top brands fingered and fined for being PECR wreckers
The Information Commissioner’s Office has sent out yet another warning to companies that it will leave no stone unturned in…
Amazon Prime members get free Deliveroo deliveries
Amazon is aiming to further tighten its grip on the online market by giving Prime subscribers a year’s free Deliveroo…
UM unites with TikTok and Spotify to woo young guns
UM, the IPG-owned global marketing and media agency network, has joined the crusade to attract non-graduates to the media and…
Privacy group slams ‘bonfire of rights’ in data reforms
The Government’s data protection reforms will not only strip UK consumers of most of their privacy rights, they will create…
Under the influence? Booze giants vow to protect kids
The world’s biggest drinks brands have joined forces with leading agency groups in a global initiative for influencer marketing, designed…
Smitten young plan to splash the cash on their new pets
The rise in pet ownership during Covid may have been well documented – and truly exploited by pet-food and pet-care…