‘Data-driven ads will be key’ as spend finally recovers
Just 24 hours after Gartner painted a Hieronymus Bosch-style portrait of a marketing industry still in the grips of Covid…
data-driven marketing
Marketing budgets still on life support in the Covid ward
Anyone searching for signs of a “Covid bounce” in the marketing industry might want to look away now; Gartner reports that…
Modern Milkman tops up on AI intelligence for growth
Online fresh produce “scale-up” The Modern Milkman is implementing a new analytics platform to ensure that the right products are…
Data professionals even more bullish on job security
The Covid pandemic may have decimated the economy and rocked virtually every industry sector – from marketing and retail to…
TMW double promotion boosts female leadership
TMW Unlimited is bolstering its senior team with a double promotion that sees Emma Norman move up to the role…
Ham, egg and Slits? Gousto cooks up Spotify deal
Recipe box Gousto has cemented a partnership with Spotify to launch a new platform that will provide recipe recommendations based on…
‘Long Covid’ puts UK’s data protection chiefs on alert
The long-term effects of the Covid pandemic are proving a major headache for UK data protection officers, as they attempt…
Blind spot: Top retailers are fingered for flawed sites
Halfords, Carphone Warehouse, Wilko and New Look have been exposed as having the least accessible UK websites for those who…
Most Brits still in dark about how their data is handled
UK organisations still need to be far more transparent in how they handle consumers’ personal data, with most Brits remaining…
Marketing chiefs bemoan their own firms’ CX failings
Almost half (48%) of all marketing chiefs say the customer experience their organisation delivers falls below or significantly below their…