‘Worst Ad’ exposes $60bn wasted on search marketing
Martech company Bango claims to have launched “The Worst Ad Campaign in the World” on a remote poster site in…
data-driven marketing
CIM opens global push to find ‘Marketer of the Future’
While agencies vie to attract school-leavers into entry-level jobs, the Chartered Institute of Marketing is aiming to woo more university…
Most marketing teams lack skills to be truly data driven
There is little doubt that fast-changing customer behaviour has forced marketers to be far more fleet of foot and heightened…
Burberry appoints first head of digital and analytics
Burberry, the luxury British fashion brand whose fans range from the Chelsea set to chavs, is aiming to drive its…
Preston calling: Tech surge fuels Northern jobs boom
Preston might have been the inspiration for Charles Dickens’ Hard Times but it seems the boomtime for the UK tech…
Sainsbury’s pools data-driven ad account into Ogilvy
Sainsbury’s has consolidated its digital and data-driven marketing business into Ogilvy following a review sparked by its long-term aim to…
Mail proves godsend for vulnerable during pandemic
Consumer campaign group Keep Me Posted, spearheaded by industry champion Judith Donovan, is ramping up its fight for organisations to…
Wunderman lures Wavemaker data chief as UK CDO
Wunderman Thompson has once more raided Wavemaker to appoint chief data officer Christiaan Lette with a remit to help clients,…
Combining datasets without compromising on trust
The rapid adoption of technology to optimise every aspect of our lives not only generates large volumes of data around…
McCann commits to nurture next generation of talent
McCann Worldgroup has joined the growing band of business which have committed to attracting the next generation of diverse talent…