McDonald’s creates global unit to put insight at the core
McDonald’s is pooling its data analytics, digital customer engagement, global marketing, and global restaurant development teams into a new customer…
data-driven marketing
WFH still has a long way to go before mass take-up TBH
The rise of working from home might have divided opinion, with some insisting it is more productive and others claiming…
Once Upon A Time acquires health and beauty agency
Marketing group Once Upon A Time is continuing to build its services through the acquisition of design and production agency…
NZ data chief and Facebook critic tipped to lead ICO
Fears that the new Information Commissioner could be little more than a Government patsy, brought in to water down data…
Dutch courage: TikTok hit with €750,000 privacy fine
Dutch authorities are continuing to show their disdain for TikTok, with the Netherlands’ data regulator becoming the latest to slam…
Britons blow the lot on pets, dates and charity shops
Predictions that Brits would spend, spend, spend their way out of the pandemic have proved “sound as a pound” but…
DMA: Too many industry metrics just don’t add up
The data-driven marketing industry – like nearly every other advertising sector – is still grappling with metrics, with over two-fifths…
Sky and ITV cosy up further for data-driven ad boost
Brand owners will now be able to scale up their addressable TV campaigns through a “new and improved” partnership between…
Covid online surge accelerates ecommerce by a decade
The Covid pandemic may have wiped out thousands of firms across the UK but it has turbocharged the online retail…
Wunderman data strategy chief defects to Armadillo
Wunderman Thompson data strategy director Andrew Terry has become the latest agency professional to ditch the capital for the regions…