Once Upon A Time acquires health and beauty agency

Marketing group Once Upon A Time is continuing to build its services through the acquisition of design and production agency Storm DFX, which specialises in the health and beauty sector, for an undisclosed sum.

The agency, set up in 2000, offers a raft of services from design, creative and brand development to retail displays, corporate ID, and shopper marketing. Its clients include Revlon, Revolution, Beiersdorf, Unilever and Colgate.

The addition of Storm DFX to the Once Upon A Time stable is the group’s eighth acquisition and aligned with its strategy to offer an independent, integrated approach from advertising to shopper marketing.

The directors believe the agency bolsters its creative design skills in the retail space and enhances its ability to deliver premium retail solutions.

Once Upon A Time’s previous acquisitions include New York-based IdeaWork Studio Inc and digital media specialist MJ Media. The addition of Storm DFX and its health and beauty expertise is in line with the group’s focus on other “passion” sectors, such as entertainment, music, gaming and hospitality.

Once Upon A Time chief executive Joe Garton commented: “We are adding unparalleled design and production expertise in the retail space to the group, as well as smart technologies and greatly enhanced work-flow systems to our capabilities. This comes at a time when there is ever growing client demand for stand-out advertising in a competitive retail market.”

Founder and managing director Trudy Wilson added: “The synergies between Once Upon A Time and StormDFX mean that the partnership is going to create a power house in the creative sector. A unique proposition giving brands access to unrivalled services that have true depth and breadth. This is an exciting opportunity for all involved.”