Pro-Brexit Daily Mail hit by Brexit advertising slump
The Daily Mail looks like it has paid a heavy price for backing Brexit following predictions that it will report…
data-driven marketing
Nick Dixon buyout group swoops on Blueberry Wave
Former Lateral and DST boss Nick Dixon has struck the first deal for his investment and advisory business with the…
Data-driven approach gives Buster the extra bounce
Buster the boxer may already be an online sensation – with even parodies featuring Donald Trump and Hillary Clinton emerging…
M&S to bank on data as Sparks card comes to fore
Marks & Spencer is planning to ramp up its investment in data-driven marketing by ploughing more resources behind its Sparks…
Asda hires Mann to develop data-driven approach
Asda’s price-cutting strategy could soon be a thing of the past amid plans to put data at the heart of…
UK bosses willing to pay 30% more for data skills
Developing a love of data and analytics might seem a turn off to the unitiated but they are now two of…
Forget Brexit fears, brands crying out for data chiefs
With Brexit negotiations not due to start until 2017, the UK marketing industry can get back to business and none…