ITV bolsters data-driven TV ads with Planet V platform
ITV is ramping up its assault on the data-driven TV market with the launch of a new digital addressable TV…
data-driven marketing
Arcadia brings in new team for digital and data assault
Sir Philip Green’s Arcadia Group, which owns Topshop, Monsoon, Dorothy Perkins, and Miss Selfridge, has become the latest high street…
Why CMOs are putting their faith in digital and data
The chief marketing officer instruction to drive growth shows no sign of letting up, with good reason. No one role…
Political parties urged to come clean on data sources
The General Election campaign has barely got off the ground but a raft of privacy groups are already demanding that…
M&S ‘buy now, pay later’ scheme targets millennials
Marks & Spencer is aiming to attract younger customers and boost trade in the run-up to Christmas with the launch…
Alan Thorpe returns to Indicia to spearhead marketing
Former Bray Leino CX managing director Alan Thorpe, who left the business in August, is returning to Konica Minolta-owned Indicia…
Rip it up and start again: £100m Brexit blitz is pulled
The Government has been forced to slam the brakes on its controversial £100m “Get Ready for Brexit” ad blitz after…
Jaywing roles under threat in agency structural review
Jaywing is launching a major review of its business structure which could lead to a number of jobs being cut,…
MSQ Partners ties knot with Davis for media start-up
MSQ Partners is jumping into bed with former Blue 449 chief executive Simon Davis to open a new independent media…
Radio ad industry pokes fun at adtech to woo brands
Radio advertising might have been around for nearly 100 years but – according to a new industry-backed campaign, at least…