Arcadia to boost marketing with Big Data for Humans
Arcadia Group is aiming to beef up its customer insight strategy across the Topshop, Topman and Wallis retail brands by…
data-driven marketing
Karmarama lands double as it nets top DMA prize again
Karmarama became one of the first agencies to win consecutive DMA Awards grand prix last night, with its work for…
DM Trust chief: ‘Industry has to attract the best talent’
The DM industry must redouble its efforts to ensure it attracts and retains only the best talent so it can…
Denham’s crusade to boost data transparency in tatters
Information Commissioner Elizabeth Denham’s personal crusade to persuade companies to improve data transparency appears to have hit a brick wall after the…
Sky launches 10,000th TV push on AdSmart platform
Sky Media is hailing the success of its AdSmart TV advertising platform after Clydesdale Bank kicked off the 10,000th ad…
Educate the educators to power DM industry, MPs told
The Government must do more to support the data-driven marketing industry by overhauling the education system so that the next…
Dixons Carphone hands out five-year contract to Ecrebo
Dixons Carphone has appointed retail marketing specialist Ecrebo to a five-year contract to upgrade its point of sale coupon programme…
Asda head of data science takes on top role at Jaywing
Jaywing has further expanded its 70-strong analytics team by hiring Asda head of data science Dr Catherine Kelly – who has…
Exterion opens data-driven experiential marketing unit
Outdoor advertising giant Exterion Media is launching a new division which will provide end-to-end management of data-driven experiential campaigns across…
DM Trust details £200,000 investment in DM industry
The DM Trust – the charitable institution created from the merger of the IDM Trust and the Direct Marketing Foundation…