CRM systems ‘can boost charity income by 1,000%’
Charities which have embraced CRM systems are likely to have an income that is ten times higher than those who…
data-driven marketing
Mike Cornwell exits Iris CRM start-up after 8 months
Mike Cornwell, who was appointed executive director of Iris’ CRM start-up just eight months ago, has already left the agency,…
Omnicom links LiveRamp and Experian for data platform
Just days after IPG bought Acxiom, rival Omnicom Group is aiming to prove its own data-driven credentials with the launch…
Sector preps charm offensive for new Culture Secretary
The marketing industry has yet another Government minister to try to get on its side following the political turmoil sparked…
Marketing industry bosses demand Brexit action plan
Marketing industry chiefs have thrown their weight behind a new campaign against the Government’s flagging Brexit negotiations by signing an…
IPG grabs Acxiom marketing unit in $2.3bn mega deal
IPG, the marketing services group behind McCann Worldwide, Lowe and FCB, has swooped on Acxiom’s marketing services business, shelling out…
Major groups line up bids for $1.8bn Acxiom sell-off
The major marketing groups – including Interpublic and Dentsu – are putting the finishing touches to huge bids after it…
Alchemetrics hires Worboys to lead expansion strategy
Alchemetrics has brought in former Wunderman and Starcount chief Caroline Worboys as non-executive chair to drive the data specialist’s ambitious…
Havas to finally rebrand all DM agencies Havas Helia
Havas Group is finally coming good on its promise to rebrand all the data-driven marketing agencies in its global network…
‘Dive deep’ into all your customer data or risk oblivion
Brand owners are being urged to “dive deep” into their customer data gathered from all sources or risk being left…