2019 Review of the Year: It’s world domination at last
As adland looks further and further into its navel to try to work out whether it actually has a future,…
data-driven marketing
2019 Review of the Year: Why data is now the real deal
Further proof, if it were needed, of the inexorable rise of data-driven marketing and technology emerged this year with a…
Mindshare walks off with Ceva Animal Health UK media
Ceva Animal Health, the company which markets stress-busting animal welfare treatments, has strengthened its relationship with Mindshare by handing the…
Pandora turns to Bulgari chief to bring back the sparkle
Upmarket jewellery retailer Pandora has put its faith in Bulgari global chief Carla Liuni to polish up its marketing as the business bolsters…
Retailers axe data analytics for mass discounting blitz
The retail sector might be ploughing hundreds of millions of pounds into data-driven marketing and analytics in an effort to…
PageGroup consolidates global media brief into Merkle
Recruitment giant PageGroup has handed its entire global media business to Merkle following a competitive six-month pitch process, designed to…
New outdoor platform taps into ‘spending on the go’
Brand owners are being offered a new data-driven behavioural audience planning platform for their digital outdoor campaigns, in a move…
Political parties face legal threat over voter data abuse
The three main political parties are being threatened with legal action over their use of personal data to build voter…
Personalisation set for the scrapheap, Gartner predicts
Personalised marketing is set to go the way of the Sony Betamax, the 8-track and the Dodo within five years,…
We must do more to attract and retain staff, say chiefs
Senior marketing professionals believe the industry is not doing enough to attract the right talent yet most admit that their…