Diet Coke break marks first campaign since lockdown
Coca-Cola is launching its first campaign since hitting the pause button on all marketing activity in March, in response to…
data-driven marketing
‘Smug’ marketers blind to what makes consumers tick
Marketers and their agencies are so obsessed with fame, image and money that they overestimate the importance of these aspirations…
Agencies unveil diversity-led apprenticeship programme
The IPA and Creative Pioneers are backing a new apprenticeship scheme for young creatives, designed to help tackle the dominance…
Germans stomp on Facebook over ‘illicit’ data sharing
The German high court has upheld an order for Facebook to stop the “illicit” practice of collecting and using customers’…
D&B lines up $1.4bn IPO to value business at $8.4bn
Anyone in any doubt of the value of data and analytics need look no further than Dun & Bradstreet, a…
MSQ plots £6.2m acquisition of Be Heard Partnership
MSQ Partners is continuing to build its agency empire with plans to acquire Be Heard Partnership, the group originally set…
Get ’em in: ‘Ads will be vital’ as lockdown is relaxed
The advertising and marketing industry has welcomed the Government announcement on the further easing of lockdown, insisting the “strategic, creative,…
Estée Lauder heiress becomes first global data chief
Estée Lauder Cosmetics, the company which also owns Aramis, Clinique, Prescriptives, Tommy Hilfiger, MAC, and Bobbi Brown, is ramping up…
Back to basics: Clients offered help with ‘new normal’
As marketers attempt to adjust to the post-lockdown world, brand owners are being offered fresh insights on emerging customer behaviour…
Dunelm eyes Covid cushion with virtual shopping tool
Homeware retailer Dunelm – whose meteoric rise has coincided with John Lewis’ catastrophic demise – is now attempting to trounce…