Publicis appoints Daimler chief to boost ‘Power of One’
Publicis Groupe is beefing up its “Power of One” data-driven marketing model by poaching one of its senior clients at…
data-driven marketing
Fears rise over backlash from ‘track and trace’ fiasco
Marketing businesses are growing increasingly critical of the Government’s handling of the coronavirus pandemic, amid heightened concerns that its botched…
Over half of brands have increased spend since outbreak
Covid-19 may have knocked many companies’ marketing plans for six but more than half (52%) have actually increased their spend…
Consumers stay connected as 85,000 online shops open
The online shopping boom looks to be here to stay, with consumers embracing the change and tens of thousands of…
M&S relaunches Sparks for digital-only loyalty scheme
Marks & Spencer is planning a major overhaul of its Sparks loyalty programme, ditching the physical cards and relaunching it…
Samsung appoints Rapp to handle UK social media brief
Rapp has scooped its first major account since merging with Proximity London last month, with leading electronics brand Samsung handing…
DMA rounds up industry gurus: Your country needs you
The DMA is calling on member organisations and individuals to sign up to the Recovery Advice for Business scheme, which…
CMA demands new laws to rein in Facebook and Google
The competition watchdog is calling on the Government to introduce tough new laws to break the stranglehold Google and Facebook…
GB Group ‘well-positioned’ as profits increase by 40%
GB Group is continuing its impressive growth with full year revenues up 39% to £199m, including a double-digit (11%) rise…
Merkle appoints insider to lead data-driven integration
Merkle has created a new senior role to help brands drive the integration of their adtech, martech and data capabilities,…