Covid has given CMOs the chance to prove their worth
Covid-19 might have decimated marketing spend, but UK marketers feel the pandemic has also given them the opportunity to redefine…
data-driven marketing
Northern powerhouse set to dominate marketing sector
The marketing industry’s efforts to attract a more diverse workforce may just be starting to pay off with new research…
Brands urged to reinvest in marketing now for recovery
Brand owners must begin ploughing cash back into their marketing activity urgently so that they can reap the rewards once the…
Subscription analytics set to grow 1,214% to $126.5bn
Brand owners will increasingly abandon internal hardware systems to embrace cloud-based subscription data analytics services, with the global market forecast…
P&G switches to Google Cloud for analytics and AI drive
Procter & Gamble, the packaged goods giant behind Fairy, Gillette, Pampers and Lenor, is strengthening its relationship with Googe Cloud…
Ocado hunts tech staff as it turns away new customers
Online grocery giant Ocado is creating hundreds of new tech jobs – including roles covering data science, artificial intelligence and…
Joint venture offers brands ‘local at scale’ marketing
Brands aiming to tap into consumers’ new love of shopping local have been given a boost with the launch of…
‘Spymaster’ Google outlaws ads for consumer tracking
Google is likely to raise more than a few eyebrows by banning the advertising of products and services which track…
Royal Mail fined for missed targets but ducks Covid slap
Royal Mail has been delivered a further blow to its finances after being whacked with a £1.5m for failing to…
Festival of Marketing reveals line-up for online event
The Festival of Marketing 2020 is going digital, delivering a week-long global event designed to address the biggest issues facing…