Forget material world, here come caring, sharing Brits
As the UK coronavirus lockdown eases, a new conscientious, community-loving and less materialistic consumer is emerging, with brands being urged to…
data-driven marketing
Bullish UK technology sector ‘riding out Covid storm’
The UK’s technology sector has come out fighting following fears of a Covid-19 meltdown – especially for start-ups – with…
Sky ups AdSmart fund as SMEs binge on data-driven TV
Sky Media is ploughing an extra £1.5m into its AdSmart SME Support Scheme, opening up the prospect of data-driven TV…
Charities face £10bn crash as Covid torment continues
The UK charity sector’s exposure to the Covid-19 pandemic has been laid bare by a new forecast which shows organisations…
Gimme, gimme, gimme: Email cutbacks affect men most
Brand owners are being urged to rethink their email marketing strategies on the back of a new study which shows…
Industry fears ‘track and trace’ hit but green shoots rise
Data and marketing professionals are growing increasingly concerned over the negative impact the UK Government’s “test, track and trace” programme…
Molton Brown opens review of data and insight strategy
Molton Brown, the upmarket British fragrance and personal care brand, is launching a review of its data and insight strategy,…
Crisis? What crisis? Analytics market to top $512bn
The global data analytics market will witness a huge surge over the next six years, driven by businesses – both…
Sainsbury’s boss promotes digital and marketing chiefs
Sainsbury’s new chief executive Simon Roberts has signalled that the retailer will be further strengthening its digital, data and marketing…
Dentsu’s CRM operation staves off Covid-19 ad slump
Dentsu Aegis’ CRM agencies – spearheaded by Merkle’s data-driven operation – are outperforming all other parts of the business, proving…