Covid-19 nation: Brits go healthy but still love a drink
It seems that celebrities are not the only ones using lockdown to fight the flab, more of more consumers are…
data-driven marketing
Firms fail to get quality data into their martech stack
The marketing industry may have been wrestling with poor quality data for decades but at last it seems the overwhelming…
Get me outta here: most don’t want to return to office
Any company planning to get their workforce back under one roof could be in for a tough battle for the…
Macmillan braced for £100m ‘shock’ from coronavirus
Macmillan Cancer Support is facing a £100m black hole in its finances this year as the coronavirus wreaks havoc with…
Brands urged to rethink media mix or see ROI plummet
UK business must relocate their marketing spend away from the likes of cinema, out of home and press to claw…
DM Trust funds new charity category for DataIQ Awards
The DM Trust, the charitable organisation run by the DMA, is digging deep once more to fund the new “best use…
Crisis-hit creatives eyeing up ‘kitchen table agencies’
Freelance creative professionals who have borne the brunt of the Covid-19 lockdown are fighting back by launching home-based agencies through…
ICO strikes back at claims it has shut down all cases
The Information Commissioner’s Office has hit back at claims that it has shut up shop due to Covid-19, insisting it…
Covid crisis to ‘fuel new surge in data-driven marketing’
Covid-19 may be the biggest threat to the industry in a generation but those offering data-driven techniques are likely to…
De la Fosse nets top John Caples award as Brits win big
Digitas UK chief creative officer Emma de la Fosse has been awarded the prestigious Andi Emerson Award at the 42nd…