Sky unveils AdSmart fund to woo SMEs to small screen
Sky is aiming to convince small firms of the joys of data-driven TV advertising during the coronavirus crisis with the launch…
data-driven marketing
Coronavirus-themed ads strike a chord with consumers
Consumers who are fed up with coronavirus-inspired advertising campaigns are still in the minority, with most Brits actually wanting brands…
Agencies on alert over O2 and Virgin Media mega deal
The proposed merger of O2 and Virgin Media – set to be announced later this week – is likely to…
Personalising all touchpoints ‘can boost ROI to 400:1’
Further evidence that Gartner was barking up the wrong tree when it predicted personalisation would be dead by 2024 comes…
Epsilon powers Publicis ‘money back guarantee’ service
Publicis Group is launching a new service through Epsilon which offers brand owners a full refund of their fees and…
Industry calls for tax credit plan as spend faces £4bn hit
The marketing industry is calling on the Government to launch a tax credit scheme to stimulate investment and encourage brands…
Hear all about it: Prof Green in radio mental health blitz
Radiocentre, the industry body for commercial radio, has signed up rap star Professor Green to front a new campaign aimed at helping…
Martech to top $150bn as sector battles past Covid-19
Marketers might be in two minds over whether to press “go or pause” on planned campaigns but one thing is…
Merkle boss relinquishes global role to right-hand man
Merkle boss David Williams is handing over his day job of global chief executive to his trusted lieutenant, Craig Dempster,…
Wunderman Thompson top data role goes to WPP fellow
Wunderman Thompson is bolstering its data leadership team with the appointment of its first chief data officer for the EMEA…