WPP promotes Mel Edwards to Wunderman global boss
Just ten days after taking over from Sir Martin Sorrell as top dog at WPP, new boss Mark Read has wasted…
data-driven marketing
Data and content firms top Sorrell’s new shopping list
Sir Martin Sorrell’s new venture S4 Capital has reaffirmed its intention to concentrate its acquisitions on content, data analytics, media…
Alchemetrics boosts senior team for expansion drive
Alchemetrics is continuing to beef up its senior team following the appointment of Caroline Worboys as non-executive chair by hiring…
M&S drafts in first ever chief digital and data officer
Marks & Spencer is ratcheting up its drive to put data at the heart of the business – a move…
Data-savvy consumers giving marketers a rough ride
No-one ever said that marketing in the GDPR era was going to be easy but consumer empowerment seems to have…
Investment group seals $6.9bn Dun & Bradstreet deal
Dun & Bradstreet, the US data company which was founded in the 1841 as one the first credit checking agencies…
The7stars hands top role to Rose in expanded data unit
Independent media agency The7stars is beefing up its data, insight and analytics capabilities with an expanded 20-strong team, appointing head…
Hermes brings in Jaywing to deliver new proposition
Delivery specialist Hermes has appointed Jaywing as its lead agency in two-year contract to manage the brand’s entire marketing account,…
Jeweller to the stars adds sparkle with email platform
UK jeweller Astley Clarke, the brand sported by the likes of Adele, Minnie Driver, Nigela Lawson, Sofia Wellesley and Laura…
M&S boosts data strategy with predictive analysis deal
Just a week after revealing it is setting up an in-house data science academy, Marks & Spencer is further strengthening…