Boom or bust: Online winners and losers of Covid-19
The predicted boom in online shopping has seen some sectors witness sales increases of nearly 350% but not everyone is…
data-driven marketing
Direct mail spend holding firm in Covid-19 downturn
Direct mail appears to be holding up much better than other marketing disciplines during the Covid-19 crisis, even though the…
Data science is thriving – do we know what’s going on?
It’s difficult to overstate the impact data science has made on marketing over the past few years. A variety of…
‘Data illiterate’ bosses could spell disaster for brands
As business chiefs spend virtually every waking hour fire-fighting the effects of Covid-19, there is a risk they are sweeping…
Brands warned against email and social bombardment
Brands are still struggling to strike the right balance in their marketing activity during the Covid-19 crisis, with consumers backing…
Opt-4 shuts after 15 years as coronavirus takes its toll
Opt-4, the pioneering data protection compliance consultancy launched by industry stalwarts Jenny Moseley and Rosemary Smith, has closed its doors…
Pump up the volume: Radio listening soars in lockdown
Elvis Costello might once have sarcastically snarled that “radio is a sound salvation, radio is cleaning up the nation” but…
Merkle chiefs pocket millions as Dentsu completes deal
While many agency chiefs have been forced to take a pay cut, bosses at Merkle could soon find themselves with…
Positive vibes: Four brands beating the Covid-19 blues
Further evidence has emerged that consumers do not want brands to ditch their advertising activity during the coronavirus pandemic, with…
When all else fails, email marketing is still delivering
With the marketing industry seemingly in disarray, it is perhaps comforting to know that the humble email newsletter is battling…