Lack of data insights hitting marketing in time of crisis
Marketing chiefs are finding it virtually impossible to adapt, adjust and make tactical and strategic decisions about their activities during…
data-driven marketing
98.6% of firms have not got a bean in emergency loans
The Government’s flagship Covid-19 rescue package for SMEs – the Coronavirus Business Interruption Loan scheme – is under fire once…
Sorry Sorrell, you’re wrong: Consumers do want ads
It’s official, Sir Martin Sorrell is out of touch; his assertion that those who say brands should spend their way…
DMA backs emergency loan overhaul but demands more
The DMA has welcomed Government changes to the Government-backed coronavirus emergency loans, although is still pressing Whitehall to go further…
The Kite Factory drafts in Harman for chairman role
Former Royal Mail Group managing director of media Jonathan Harman has joined data-driven media agency The Kite Factory as chairman,…
Covid-19 Britain: Bakers, creators, musos and DIYers
The coronavirus pandemic is turning Britain into a nation of home bakers, creators, DIYers, musos and TV bingers, and bringing…
Brands walking a tightrope over coronavirus marketing
Brand owners are facing a difficult balancing act in responding to the coronavirus pandemic, with a new analysis suggesting that…
Marketers urged to jump into bed with privacy chiefs
Brand owners are being urged to bring marketing teams and data protection officers much closer together to combat growing distrust among…
Govt turns to direct mail to get Covid-19 action across
The Government is spending £5.8m on a mailshot from Prime Minister Boris Johnson to 30 million UK households, urging people…
Industry calls for action on emergency loan demands
The marketing industry is calling on banks to rethink their approach to handling Government-backed Covid-19 emergency loans following reports that…