Martech hails breakthrough in addressable TV ad data
Brands which run addressable TV ad campaigns have received a major boost with the launch of what is claimed to…
data-driven marketing
Metallica turns up volume on CRM with Salesforce deal
Further proof – if it were needed – that data is the new rock’n’roll has emerged after heavy metal band Metallica…
Wunderman buys majority stake in martech firm Emark
WPP is continuing its acquisition spree to boost the services of Wunderman by acquiring a majority stake in marketing technology…
Adobe signs $4.75bn deal for B2B specialist Marketo
Adobe is ratcheting up its quest for a major slice of data-driven marketing budgets with the acquisition of Marketo for…
WPP promotes Mel Edwards to Wunderman global boss
Just ten days after taking over from Sir Martin Sorrell as top dog at WPP, new boss Mark Read has wasted…
Data and content firms top Sorrell’s new shopping list
Sir Martin Sorrell’s new venture S4 Capital has reaffirmed its intention to concentrate its acquisitions on content, data analytics, media…
Alchemetrics boosts senior team for expansion drive
Alchemetrics is continuing to beef up its senior team following the appointment of Caroline Worboys as non-executive chair by hiring…
M&S drafts in first ever chief digital and data officer
Marks & Spencer is ratcheting up its drive to put data at the heart of the business – a move…
Data-savvy consumers giving marketers a rough ride
No-one ever said that marketing in the GDPR era was going to be easy but consumer empowerment seems to have…
Investment group seals $6.9bn Dun & Bradstreet deal
Dun & Bradstreet, the US data company which was founded in the 1841 as one the first credit checking agencies…