The DM Trust, the charitable organisation run by the DMA, is digging deep once more to fund the new “best use of data by a not for profit” category for the DataIQ 2020 Awards, in a move which will also see it pay for some entries to the section.
The category will be chaired by NSPCC head of data Dawn Hemingway (pictured), who was also recognised as one of the UK’s most influential data leaders in the 2020 DataIQ 100. Zurich Insurance UK chief data officer Anita Fernqvist was appointed chair of the DataIQ 2020 Awards judging panel earlier this month.
The DM Trust’s focus is on raising standards and supporting education in data driven marketing; together with the Institute of Data & Marketing (IDM) and the Trust has already provided £600,000 worth of free training for UK-based staff who have either been placed on furlough or made redundant, through the DM Trust Home Learning Fund.
The new DataIQ Awards category is designed to recognise the important contribution of charities and other not for profits and provides funding, allowing organisations to enter the awards if they are facing financial difficulties.
This investment complements DataIQ’s wider hardship fund, which will also support commercial entries. This allows companies which lack resources due to redundancies, furloughing or business pressures to showcase their success and gain recognition for it.
DM Trust chair Matthew Housden said: “We are committed to supporting initiatives that contribute to the growth and governance of data driven marketing and are proud to be involved with DataIQ.
“Recognising excellence in our industry is important in building confidence and trust. By funding this award, we want to ensure no team or individual is excluded from entering the DataIQ Awards due to the current circumstances and, importantly, we can use the publication of the case studies to promote best practice.”
DataIQ chief executive Adrian Gregory added: “While highlighting the importance of the not for profit sector through this award, the DM Trust is also funding their entries. This means they can participate without having to divert monies away from their frontline activities – crucial when these organisations are facing such huge challenges around fundraising.”
Zurich CDO Fernqvist to chair the 2020 DataIQ Awards
Zurich chief Anita Fernqvist tops DataIQ ‘power’ 100
Skills crisis: ‘No better time to be a woman in data’
20 in Data & Tech reveals female industry role models
“20 in Data & Tech” seeks female role models for 2018
Inspirational women unveiled in “20 in Data & Tech”