Merkle unveils shopper credit card analytics tool Wallet
Data and tech driven marketing agency Merkle is launching a proprietary transaction data analytics tool in the UK, which it…
data-driven marketing
DOOH impacts soar as brands flock to data-driven sites
The humble billboard has come a long way since the slap ’em up and hope for the best days, and,…
Škoda to hand dealers more control over CRM activity
Škoda dealerships will soon be launching their own data-driven personalised marketing campaigns after the VW-owned car marque reappointed technology-led marketing…
Industry urged to embrace climate change campaign
Direct, digital and data marketing firms are being implored to sign up to a new climate change initiative, designed to…
Mindshare grabs £6m YBS Group media brief from UM
Yorkshire Building Society Group, the organisation which also owns Chelsea Building Society and Norwich & Peterborough Building Society, has handed…
GDPR fuels rise in online ad impressions and cuts costs
It seems that GDPR has not only pushed data firmly onto the boardroom agenda, it has also triggered a rise…
GDPR one year on: Data is now a major boardroom issue
On the eve of the first anniversary of GDPR, data and marketing industry chiefs have hailed the progress most companies…
Artefact UK beefs up senior team with first data chief
French-owned data-driven marketing group Artefact – which launched in the UK last October – is strengthening its data credentials with…
Indicia boss Stagg lands top Merkle EMEA client role
Data-driven performance marketing agency Merkle has recruited Indicia chief Anne Stagg to its EMEA client services leadership team to spearhead…
Isn’t it time to make precision marketing great again?
The term precision marketing has become something of a catch-all. It’s been dragged through the mud, misused and misunderstood so…