Omnicom links LiveRamp and Experian for data platform
Just days after IPG bought Acxiom, rival Omnicom Group is aiming to prove its own data-driven credentials with the launch…
data-driven marketing
Sector preps charm offensive for new Culture Secretary
The marketing industry has yet another Government minister to try to get on its side following the political turmoil sparked…
Marketing industry bosses demand Brexit action plan
Marketing industry chiefs have thrown their weight behind a new campaign against the Government’s flagging Brexit negotiations by signing an…
IPG grabs Acxiom marketing unit in $2.3bn mega deal
IPG, the marketing services group behind McCann Worldwide, Lowe and FCB, has swooped on Acxiom’s marketing services business, shelling out…
Major groups line up bids for $1.8bn Acxiom sell-off
The major marketing groups – including Interpublic and Dentsu – are putting the finishing touches to huge bids after it…
Alchemetrics hires Worboys to lead expansion strategy
Alchemetrics has brought in former Wunderman and Starcount chief Caroline Worboys as non-executive chair to drive the data specialist’s ambitious…
Havas to finally rebrand all DM agencies Havas Helia
Havas Group is finally coming good on its promise to rebrand all the data-driven marketing agencies in its global network…
‘Dive deep’ into all your customer data or risk oblivion
Brand owners are being urged to “dive deep” into their customer data gathered from all sources or risk being left…
Cannes Lions Grand Prix proving as elusive as ever
Anyone wondering whether there has been anything for the UK data-driven marketing industry to cheer about from the much-hyped 2018…
£1bn Callcredit deal finalised following FCA approval
US data services giant TransUnion has completed the acquisition of Callcredit Information Group for approximately £1bn ($1.4bn) following approval from…