Data v creativity…it’s a no brainer, says McKinsey study
Consulting firm McKinsey has waded into the age old debate over data versus creativity by revealing what everyone in the DM…
data-driven marketing
New order: clients are changing, now it’s agencies’ turn
It’s nearly H2 already. Is everyone on-plan? 2018 always promised change, challenge and opportunity. VUCA (volatility, uncertainty, complexity and ambiguity)…
JCDecaux-backed platform to fuel digital poster epoch
A new global programmatic outdoor media trading platform – hailed as a new era of cooperation across the poster industry,…
Brands leaving customers in a rut due to cracks in data
Despite the widespread take-up of data analytics to improve marketing, companies are leaving customers in their own “digital shadows”, serving…
‘Booming’ Medialab hires ex-Starcom MediaVest boss
Medialab, the data-driven media agency, has appointed former Starcom MediaVest Group chief executive Stewart Easterbrook to be chairman as part…
US DMA hits buffers as 101 year old trade body is sold
The US DMA might have tried rebranding to distance itself from what it saw as the murky world of direct…
Double appointment boosts Merkle EMEA senior team
Data-driven marketing agency Merkle is continuing to bolster its senior customer experience team with two new recruits, amid ambitious plans…
Merkle promotes chief to spearhead agency operations
Merkle has promoted former Periscopix chief Thomas Byrne – who joined when the data-driven marketing giant acquired the business in…
Arcadia to boost marketing with Big Data for Humans
Arcadia Group is aiming to beef up its customer insight strategy across the Topshop, Topman and Wallis retail brands by…
Karmarama lands double as it nets top DMA prize again
Karmarama became one of the first agencies to win consecutive DMA Awards grand prix last night, with its work for…