Data-driven approach gives Buster the extra bounce
Buster the boxer may already be an online sensation – with even parodies featuring Donald Trump and Hillary Clinton emerging…
data-driven marketing
M&S to bank on data as Sparks card comes to fore
Marks & Spencer is planning to ramp up its investment in data-driven marketing by ploughing more resources behind its Sparks…
Asda hires Mann to develop data-driven approach
Asda’s price-cutting strategy could soon be a thing of the past amid plans to put data at the heart of…
UK bosses willing to pay 30% more for data skills
Developing a love of data and analytics might seem a turn off to the unitiated but they are now two of…
Forget Brexit fears, brands crying out for data chiefs
With Brexit negotiations not due to start until 2017, the UK marketing industry can get back to business and none…