Data-driven marketing agency Merkle is continuing to bolster its senior customer experience team with two new recruits, amid ambitious plans to expand the division in the EMEA region.
Guy Howland has been appointed to the new role of creative director, with responsibility for leading a team that delivers data-driven creative solutions across online, mobile, email, social and display advertising.
Howland, who will be based in Merkle’s UK offices in London, previously held the role of head of creative at automotive software and marketing solutions provider GForces. He will be responsible for growing the creative department, working across existing clients and new business and will report to Azlan Raj, Merkle’s VP of customer experience for EMEA.
Meanwhile Sarah Painter has been appointed to the role of SEO director, with responsibility for leading and developing the agency’s SEO offering, enabling clients to reach the right customer at the right time.
Painter joins from Merkle’s SEO team in the US, where she has played a lead role in delivering campaigns and developing solutions that have significantly improved SEO performance. Painter will also be based in London.
Merkle launched its EMEA CX division in January last year, offering creative, digital and SEO solutions to its clients. It has been bolstered by recent acquisitions, including mobile and innovation agency aFrogleap, social and content agency YourSocial, and Oxyma, which takes Merkle to over 120 CX and creatives in EMEA.
Raj said: “These appointments of will be crucial to us ramping up our CX offering across EMEA, where we are focusing on data-driven experiences for our clients.
“Sarah brings next-level SEO services to our EMEA clients, while Guy’s stunning, data-informed creative work ensures we will continue to offer high-performing solutions to clients through a powerful blend of art and science.”
Merkle EMEA president Michael Komasinski added: “Customer experience is a major battleground for our clients, and our growing CX capability, led by Azlan, is well placed to help them win. Guy and Sarah are fantastic additions to this team.”
Merkle EMEA’s recent growth includes the acquisitions of Divisadero in Spain, Oxyma in the Netherlands, and B2B digital agency DWA, with offices in Munich and London.
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