Data-driven performance marketing agency Merkle has recruited Indicia chief Anne Stagg to its EMEA client services leadership team to spearhead a portfolio of clients across retail and travel.
As vice-president of client services for the EMEA region, Stagg has also been tasked with boosting Merkle’s integrated data-driven services, enabling clients to solve complex business challenges.
She joins from Konica Minolta Marketing Services, which owns Indicia, where has has been chief client officer since December 2017. She was also managing director of Indicia from November 2015.
Prior to that, Stagg held senior roles at Charterhouse and Communisis, as well as More2, Experian and Valassis.
Since making its first major European acquisition in 2015, Merkle EMEA has grown to over 2,100 employees, with 20 offices across seven countries.
Stagg’s appointment will help support businesses in EMEA as Merkle looks to integrate its European acquisitions and consolidate its offering in the region.
She said: “I’m really impressed with the team Merkle has built, having worked with many of them previously. What most attracted me to the role was the opportunity to work with the very best talent and technology the industry has to offer. Merkle’s portfolio of clients is fantastic and perfectly aligned to my experience. It’s particularly exciting that the role enables me to be client facing, delivering cutting-edge solutions, whilst also developing my team to be the very best they can be.”
Merkle EMEA president Michael Komasinski added: “Anne’s depth of understanding of the current marketplace, alongside her track-record of driving business growth for global clients is unrivalled.
“We hope her appointment will serve to further establish Merkle as the partner of choice for people-based marketing solutions.”
Merkle targets UK growth with dedicated Northern hub
Merkle raids Adobe to boost agency commercial team
Merkle opens consultancy to advise on adtech solutions
Marketers must ditch ego to connect with customers
Merkle launches DataSource insight platform in UK
Dentsu buys digital agency to boost Merkle operations
Print management firm buys Indicia
To leave a comment please register – it takes less than a minute and is free of charge. You will also get our weekly email update The DM Report (to opt out contact firstname.lastname@example.org). If you are an existing user, please log in. If you have forgotten your log-in details please email email@example.com to get them reset!