Pret A Manger hires VCCP for omnichannel expansion
Pret A Manger is ramping up its transformation strategy – accelerated by Covid lockdowns – with the appointment of VCCP…
data-driven marketing
Fake reviews and ‘dark UX’ practices to be made illegal
Online businesses have been warned that it could soon be illegal to write or host fake reviews, while those who…
Charities and utilities shine despite dip in email opens
Charities and utilities have emerged as the top performing sectors in a new email marketing study, with both seeing increased…
Govt reveals war plan to fight big tech but is it too late?
The UK Government is ratcheting up the rhetoric against the big tech giants, with new proposals to increase competition in…
Aston Martin F1 team revs up fan engagement platform
The Aston Martin Cognizant Formula One Team, which marked the return of the Aston Martin brand to Grand Prix racing…
Havas CX Helia Cirencester restores ECD role for Knight
Havas CX Helia has appointed former Mullen Lowe Open global creative chief Ben Knight to be the first executive creative…
Publicis swoops for retail digital ad platform CitrusAd
Publicis Groupe is beefing up its data-driven marketing capabilities with the acquisition of the CitrusAd digital advertising platform, used by…
MSQ heads Stateside as expansion drive gathers pace
Marketing group MSQ is eyeing a slice of the North American market by expanding its multidisciplinary offer to the States,…
Wunderman Thompson signs Shearer for global role
Wunderman Thompson has raided BBDO in Dubai to recruit new global creative client leader Paul Shearer to spearhead the work…
‘Data-driven ads will be key’ as spend finally recovers
Just 24 hours after Gartner painted a Hieronymus Bosch-style portrait of a marketing industry still in the grips of Covid…