Most marketing teams lack skills to be truly data driven
There is little doubt that fast-changing customer behaviour has forced marketers to be far more fleet of foot and heightened…
data-driven marketing
Burberry appoints first head of digital and analytics
Burberry, the luxury British fashion brand whose fans range from the Chelsea set to chavs, is aiming to drive its…
Preston calling: Tech surge fuels Northern jobs boom
Preston might have been the inspiration for Charles Dickens’ Hard Times but it seems the boomtime for the UK tech…
Sainsbury’s pools data-driven ad account into Ogilvy
Sainsbury’s has consolidated its digital and data-driven marketing business into Ogilvy following a review sparked by its long-term aim to…
Mail proves godsend for vulnerable during pandemic
Consumer campaign group Keep Me Posted, spearheaded by industry champion Judith Donovan, is ramping up its fight for organisations to…
Wunderman lures Wavemaker data chief as UK CDO
Wunderman Thompson has once more raided Wavemaker to appoint chief data officer Christiaan Lette with a remit to help clients,…
Combining datasets without compromising on trust
The rapid adoption of technology to optimise every aspect of our lives not only generates large volumes of data around…
McCann commits to nurture next generation of talent
McCann Worldgroup has joined the growing band of business which have committed to attracting the next generation of diverse talent…
Freshers Week to woo Rapp staff back but no caning it
Omnicom agency Rapp is taking a novel approach to encouraging staff to work in the office on a hybrid basis…
Wunderman launches CX content platform fuelled by AI
Wunderman Thompson is aiming to put artificial intelligence at the centre of brands’ customer experience strategies with the launch of…