Partially addressed mail plan ‘offers finer targeting’
Brand owners are being offered a new insight-driven solution for partially addressed mail, which it is claimed enables them to…
data-driven marketing
M&C brings back Edwards for key role on O2 business
M&C Saatchi has reappointed former Lida planning chief Rich Edwards in a move which would suggest the agency is taking…
Uncommon reunites DM agency chiefs for CX Practice
Uncommon Creative Studio, the ad agency launched in 2017 by three former Grey executives “for a time when the world…
Sainsbury’s data cock-up delays product recall email
GDPR might have been in force for over three years but still even the biggest brands are getting it wrong…
Data failings put half of SMEs at risk of violating GDPR
Nearly nine out of ten (85%) of the small- to medium-sized businesses (SMEs) in the UK are now familiar with…
What a rotter: Data and tech now key to Cannes success
Adland’s luvvies might not like it but it seems that data and technology were two of the biggest drivers of Grand Prix-winning…
Let us decide on privacy measures, public urges firms
Apple’s blanket ban on so-called email tracking pixels – a invisible device which tracks whether email marketing campaigns have been…
Bournemouth Uni triumphs once more in DMA Challenge
Bournemouth University students have come up trumps once more in the DMA Talent Marketing Challenge, with the ‘DigiConnect’ team receiving…
Ol Janus becomes first global data chief at Havas CX
Havas CX Helia’s data chief, Ol Janus, has been handed the newly created role of global head of data for…
Pizza Hut fires up new digital CX with analytics platform
Pizza Hut is driving online personalisation to boost customer journeys across its website by implementing a digital analytics platform from…