‘Advertising’s value exchange is broken; adapt or die’
Brand owners must ditch plans to find the latest cookie workaround and rethink what it means to deliver value through…
data-driven marketing
Merkle picks insider to lead new tech consulting wing
Merkle has appointed Andy Ankrah – who joined the agency as a graduate seven years ago – to head of…
Black Friday faces black future in marketing rethink
Consumers who are pinning their hopes on bumper Black Friday sales might have to think again after nearly half (46%)…
Under the cosh marketers crave return of creativity
Marketers’ obsession with new technology might grate with their agencies but ultimately it will allow them to get their jobs…
Animal groups see red as ASA clears pro-farming ads
A marketing campaign which promoted the health benefits of red meat and dairy products – as well as the sustainability…
Jellyfish lures Merkle duo to bolster leadership team
Global digital agency Jellyfish has raided Merkle’s EMEA operation to strengthen the leadership team of its sales operation, as part…
Regulator consults on new rules to stop WFH snooping
Brits who continue to work from home are set to get greater protections to prevent employers from snooping on them,…
InfoSum builds $65m cache to fund global expansion
InfoSum, the data business which powers ITV’s addressable TV platform, Planet V, and has recently signed deals with Omnicom, Experian,…
Virgin Media O2 picks inside man for top marketing job
Virgin Media O2 – the newly merged broadband, telecoms and mobile giant – has promoted O2’s brand and marcoms chief, Simon…
AI to make agencies lean, keen and driven by machine
Marketing agencies’ adoption of new technologies is enabling them to scale campaigns with data-driven, real-time precision but while automation will…