Marketers forced to guess best performing channels
The UK’s most influential marketing chiefs have admitted to a deep mistrust of the accuracy of campaign performance data available…
data-driven marketing
Disparate systems turn the CRM dream into nightmare
The CRM dream of driving customer growth, business productivity and market differentiation appears to still be a long way off,…
Data drives post-Covid boom for digital-first retailers
Digital-first retailers are emerging far stronger from Covid compared to those who have recently entered the online shopping market as…
Tech giants lobby Brussels ‘through the back door’
The length that US tech giants will go to ensure they have huge influence in Brussels has been laid bare,…
UK firms to spend £7.2bn on data and analytics in 2021
Advertising and marketing budgets may only just have started to emerge from Covid but the data and analytics industry has escaped unscathed…
Critics round on overhaul of data law; Daily Mail rejoices
Just hours after revealing it wanted to overhaul UK data laws, the Government is already facing a backlash from both…
Sun, sea and Salcombe – staycation Brits head South
Northern seaside resorts might have some of the best beaches in the country but it is still resorts in the…
MSQ scoops VisitBritain as MBAstack boosts top team
MSQ has been appointed by national tourism agency VisitBritain to handle its global digital integrated brand activity, following a competitive…
Tech professionals enjoy best work life balance of all
Careers in data and tech not only offer greater opportunities and benefits – and even more possibilities for remote working…
Govt plots major data law shake-up steered by NZ chief
The Government has outlined plans for the biggest shake up of UK data protection for decades, paving the way for…