Major charities sign up for Mail Train Media mailings
Seventeen leading charities, whose causes span homelessness, healthcare and animal welfare, are set to mount pre-Christmas fundraising campaigns in association…
data-driven marketing
Organix owner hires Tribal for global online platform
Swiss international food company Hero Group, whose UK brands include organic baby and toddler food Organix, Hero Baby milk and…
Retailers face huge fines for selling unsecure IoT tech
The UK Government is to force retailers, manufacturers and importers of Internet connected devices to meet tough new cyber security…
MediaCom’s Daivid aims to turn ads into online goliaths
MediaCom is rolling out an AI-based tool which allows clients to adjust the creative and media for digital campaigns and…
Pets at Home data strategy barking up the right tree
Pets at Home has once again hailed its data-driven marketing strategy for yet another sales surge, with the company predicting…
Deceased stars lend voices to Pancreatic Cancer push
Pancreatic Cancer UK is launching a major marketing and fundraising campaign, Lost Voices: Help us break through the silence, to…
Govt urged to put brakes on radical data reform plans
Both charity and public sector organisations have urged the Government to be more cautious about its plans to reform UK…
Double hire boosts Medialab data-driven leadership
Medialab is continuing to beef up its senior team and further enhance the agency’s data-driven proposition with two key appointments…
Retailers ‘must use insight to fight Black Friday fatigue’
UK retailers pinning their hopes on a bumper Black Friday instore are being urged to rethink their plans and draw…
M&S Home to embrace CGI and AR with Happy Finish
Marks & Spencer is aiming to further tap into the growth opportunities of its Home division by implementing a raft…