Future offers clients first party data on 300m readers
Future, the global media group behind brands Marie Claire, Homes & Gardens, Country Life, Total Guitar and Four Four Two,…
data-driven marketing
Brands risk aggro by failing to fix known CX problems
Brand owners are spending hundreds of thousands of pounds evaluating their customer experience strategies, but, even when they discover issues,…
Ex-DunnHumby chief joins Kantar to lead Worldpanel
Data and insight consultancy Kantar has appointed former DunnHumby group chief executive Guillaume Bacuvier to lead its Worldpanel division, succeeded…
Outdoor ads back in business as Covid rebound begins
The out of home advertising industry has witnessed a 277% year-on-year rise for April to June 2021, the strongest quarterly…
Denham parting shot calls on G7 chiefs to fix cookies
The UK data watchdog is aiming to take the global lead in overhauling cookie consent pop-ups, as part of a…
Job crisis hits digital agencies as talent pool dries up
The UK is not only facing a shortage of lorry drivers, care workers and hospitality staff, digital marketing agencies have…
Door drops plummet as Covid hits spend and volume
After a year of immense uncertainty for brands, annual door-drop volumes and spend have witnessed major declines, according to the…
The Winner Takes It All: TMW scoops Abba comeback
Abba have turned to data-driven marketing to promote the new concert which will see the 1974 Eurovision winners perform for…
New Majestic Wine Club targets wannabe oenophiles
Majestic Wine has overhauled its membership subscription scheme with a new model aimed at not only providing high quality vino but…
Asda unveils ‘shamelessly fun’ debut campaign by Havas
Asda has launched its first major ad campaign since appointing Havas London earlier this year, which is designed to build…