Tesco targets advertisers with insight-driven platform
Tesco is aiming to bolster its appeal to both suppliers and agencies with the launch of a new platform, powered…
data-driven marketing
MSQ swoops once more to create ‘design powerhouse’
International marketing group MSQ has whipped out its chequebook once more to acquire design business Elmwood and merge it with…
Pret A Manger trials loyalty club as expansion continues
Pret A Manger is launching trials of its first loyalty programme, which it claims is the result of customer demand,…
Media agencies warned to embrace data and tech or die
The exponential rise of data-driven marketing is forcing brand owners to redefine the role of their media agencies; buying clout…
M&S aims to push up online sales with Wonderbra deal
Marks & Spencer has teamed up with lingerie brand Wonderbra – which burst onto the UK scene in 1994 with…
Latest ICO adtech ‘warning’ infuriates privacy groups
The Information Commissioner’s Office is once again under fire over its inaction on the adtech industry’s mass abuse of data, despite…
Mailshots ‘driving record levels of digital engagement’
The humble mailshot has reached a mobile tipping point, with record levels of mobile digital activity driven by direct mail,…
Fold7 owner Miroma Group beefs up New Stance agency
Miroma Group, the company behind Fold7, Hyperactive and Contented, is bolstering its talent and influencer marketing agency New Stance with…
Bullish marketers upskilled and raring to get stuck in
Marketers believe they are emerging fitter, stronger and with the right skills to succeed in the future, following the challenges…
Beginning to look a lot like eXmas, everywhere you go…
As retailers put the finishing touches to their instore Black Friday deals, it has been revealed that almost two thirds…