Gail Cookson to spearhead legacy marketing for WPNC
Integrated marketing agency WPNC has promoted Gail Cookson to the new role of legacy and international marketing director as the…
data-driven marketing
Paws for thought: Four-legged influencers are cash cow
The legions of new pet owners might well be onto something with a data analysis showing up to 4 million pets in…
DMA tries to drum up support for marketing jobs board
The DMA is calling on the creative industries to step up recruitment and support for entry-level marketing talent following the…
M&S ramps up data academy with AI apprenticeship
Marks & Spencer is further expanding its data academy by launching what it claims is not only an industry first…
Merkle ‘curious’ recruitment drive aims to lure newbies
Dentsu agency Merkle is taking an unusual approach to recruiting new talent by launching a brand campaign, designed to highlight…
Omicron and beyond: How will the industry shape up?
It is fair to say few business sectors have escaped unscathed from the devastating impact of Covid during the past…
Inhouse marketers no closer to knowing their customers
The inhousing movement is forcing marketers to spend more time preparing and segmenting data than anything else, but most are…
Data scientists set to bag £100,000 as demand soars
The Covid inspired scramble to recruit talent in the data industry is likely to see salaries for data scientists hit…
Fresh call to ban booze ads over festive bombardment
MPs and health groups are stepping up their calls for even tougher restrictions on alcohol advertising, claiming the looming Christmas…
Tribal nets global push for stress-relief brand Rescue
Rescue Remedy, which claims to be the world’s number one natural stress and sleep support brand, has awarded its new…