Combining datasets without compromising on trust
The rapid adoption of technology to optimise every aspect of our lives not only generates large volumes of data around…
data-driven marketing
McCann commits to nurture next generation of talent
McCann Worldgroup has joined the growing band of business which have committed to attracting the next generation of diverse talent…
Freshers Week to woo Rapp staff back but no caning it
Omnicom agency Rapp is taking a novel approach to encouraging staff to work in the office on a hybrid basis…
Wunderman launches CX content platform fuelled by AI
Wunderman Thompson is aiming to put artificial intelligence at the centre of brands’ customer experience strategies with the launch of…
Garside switches to TMW Unlimited to head new biz
TMW Unlimited has beefed up its new business operation with the appointment of MRM chief Steve Garside as divisional head…
Future CMOs look to the appliance of art and science
Covid budgets cuts might have forced marketers to do more with less, but they have also focused the minds of…
Oh ‘eck it’s the wrong tech: Brands admit CX failings
New tech may be seen as the panacea for all customer experience ills but the stampede to combat the effects…
‘Turn on, tune in, and win’: SMEs urged to run radio ads
Small and medium sized businesses are being urged to tap into the power of radio advertising with the launch of…
Value – and values – now key to customer engagement
Anyone still in any doubt as to the merits of diversity and values-led marketing should surely be won over by…
Industry goes back to school to attract diverse talent
Brixton Finishing School is spearheading a schools outreach programme, supported by Mail Metro Media, KFC, WPP, Common People and Founders4Schools,…