AI to make agencies lean, keen and driven by machine
Marketing agencies’ adoption of new technologies is enabling them to scale campaigns with data-driven, real-time precision but while automation will…
data-driven marketing
Coming to a screen near you: 3D posters spring to life
The outdoor advertising industry is pinning its post-pandemic hopes on new, simplified “3D posters”, which have already been trialled by…
Unlimited promotes finance chief to lead growth as COO
Unlimited, the group behind agencies TMW, Splendid, Realise and Walnut, has promoted chief financial officer Ed Guest to the new…
Consumers ‘willing to pay for better loyalty schemes’
Retail brand owners have finally woken up to the need to keep hold of their customers during the coronavirus outbreak,…
Virgin Media stands accused of targeting the vulnerable
Virgin Media’s marketing methods have once again been called into question following claims that the company bombarded a vulnerable adult…
Top brands face official probe for illegal consent cookies
More than 400 companies – including major brands – are facing GDPR investigations across Europe for using unlawful cookie banners to…
Wunderman Thompson nabs strategy chief from BBH
Wunderman Thompson UK has strengthened its offering with the appointment of BBH chief Emily Rule as the WPP agency’s new head…
Only loved up CMOs and CIOs make martech flourish
Marketing and tech chiefs are still failing to show the love, and, despite an “urgent need” for them to jump…
DMA quizzes students: ‘What Type Marketer Are You?’
The DMA is launching an initiative to coincide with GCSE results day and International Youth Day to boost its efforts…
ICO paves way for public sector to ramp up DM activity
Government departments and local councils could soon be ramping up their direct communications – promoting anything from healthy lifestyles to…