Boohoo brings in AI platform to build customer data
Boohoo Group, the online company behind PrettyLittleThing, Debenhams, Nasty Gal, Karen Millen and, of course, the main Boohoo site, is…
data-driven marketing
Google Cloud bags luxury brands as LVMH signs up
LVMH, the luxury brand that the likes of Kim Kardashian, Sarah Jessica Parker, Rihanna, and the Beckhams would never leave…
Costa Coffee hires Child for global data analytics role
Costa Coffee is aiming to ramp up its customer insight operation and put data at the heart of the business…
Westfield hires chief to drive retail marketing strategy
The company which owns the Westfield UK shopping centres in Shepherds Bush and Stratford in London has appointed a new…
Kite Factory growth spurt triggers recruitment drive
Independent media agency The Kite Factory has, in the words of its founder and one-time CEO Mike Colling, been going…
War on ‘illegal’ adtech RTB heads to the German courts
The battle against what is claimed to be the “the world’s largest data breach, every day” is moving to the…
Carrefour embraces LiveRamp to cosy up to suppliers
French-owned retail giant Carrefour has expanded its global deal with LiveRamp to enable the company to build closer links with…
‘Distressing’ spam texts cook up trouble for Papa John’s
Takeaway chain Papa John’s, whose strapline is “Better Ingredients. Better Pizza”, has paid the price for getting its marketing mix…
Third of $657bn adspend to go on mobile marketing
The acceleration of digital transformation during Covid pandemic has seen marketers reach for their mobile phones to target consumers, and, with…
Imagination offers Hollywood-style effects to clients
Experience design company Imagination is set to embrace groundbreaking virtual production techniques and help brands deliver Hollywood-quality visual effects and…