Oh là là French hit Google with €220m fine for ad abuse
The French authorities have once again come down hard on Google, this time for abusing its advertising power, by whacking…
data-driven marketing
BT hails data analytics roll out for £2m in cost savings
Fresh evidence has emerged of the benefits of rolling out data analytics tools to the entire workforce, rather than keeping…
Mail puts Covid to the sword with rise in effectiveness
The humble mailshot is continuing to laugh in the face of the prophets of doom, despite suffering a huge drop in…
Foxtons hails data science and tech for rebuilding sales
Upmarket estate agency chain Foxtons has claimed its investment in data science and technology for a resurgence in business, after…
Aldridge predicts Cannes booty as Brits shine at Caples
UK agencies walked away with 19 gongs at the 43rd Caples Awards, which although half 2020’s haul saw double the…
UK bosses: ‘Show us the money not likes and retweets’
The majority of UK chief executives (55%) are sick and tired of how digital marketing activities are being measured, insisting…
Radiocentre bolsters top team with first head of insight
Radiocentre, the body which promotes the interests of the commercial radio industry as well as providing an advertising clearance service,…
GDPR fines near €300m as Italian stallions lead way
GDPR critics may have to eat their words following the publication of a new analysis which reveals there have been…
Back to the office? Forget it – most want flexi return
The days of crowded offices, buzzing with energy, work and gossip, will never return if the vast majority (89%) of…
Very investment pays off as AI chatbot leads the way
Online shopping group Very.co.uk has hailed the implementation of its machine-learning chatbot after the investment in AI has led to…