Regulator consults on new rules to stop WFH snooping
Brits who continue to work from home are set to get greater protections to prevent employers from snooping on them,…
data-driven marketing
InfoSum builds $65m cache to fund global expansion
InfoSum, the data business which powers ITV’s addressable TV platform, Planet V, and has recently signed deals with Omnicom, Experian,…
Virgin Media O2 picks inside man for top marketing job
Virgin Media O2 – the newly merged broadband, telecoms and mobile giant – has promoted O2’s brand and marcoms chief, Simon…
AI to make agencies lean, keen and driven by machine
Marketing agencies’ adoption of new technologies is enabling them to scale campaigns with data-driven, real-time precision but while automation will…
Coming to a screen near you: 3D posters spring to life
The outdoor advertising industry is pinning its post-pandemic hopes on new, simplified “3D posters”, which have already been trialled by…
Unlimited promotes finance chief to lead growth as COO
Unlimited, the group behind agencies TMW, Splendid, Realise and Walnut, has promoted chief financial officer Ed Guest to the new…
Consumers ‘willing to pay for better loyalty schemes’
Retail brand owners have finally woken up to the need to keep hold of their customers during the coronavirus outbreak,…
Virgin Media stands accused of targeting the vulnerable
Virgin Media’s marketing methods have once again been called into question following claims that the company bombarded a vulnerable adult…
Top brands face official probe for illegal consent cookies
More than 400 companies – including major brands – are facing GDPR investigations across Europe for using unlawful cookie banners to…
Wunderman Thompson nabs strategy chief from BBH
Wunderman Thompson UK has strengthened its offering with the appointment of BBH chief Emily Rule as the WPP agency’s new head…