Only loved up CMOs and CIOs make martech flourish
Marketing and tech chiefs are still failing to show the love, and, despite an “urgent need” for them to jump…
data-driven marketing
DMA quizzes students: ‘What Type Marketer Are You?’
The DMA is launching an initiative to coincide with GCSE results day and International Youth Day to boost its efforts…
ICO paves way for public sector to ramp up DM activity
Government departments and local councils could soon be ramping up their direct communications – promoting anything from healthy lifestyles to…
Partially addressed mail plan ‘offers finer targeting’
Brand owners are being offered a new insight-driven solution for partially addressed mail, which it is claimed enables them to…
M&C brings back Edwards for key role on O2 business
M&C Saatchi has reappointed former Lida planning chief Rich Edwards in a move which would suggest the agency is taking…
Uncommon reunites DM agency chiefs for CX Practice
Uncommon Creative Studio, the ad agency launched in 2017 by three former Grey executives “for a time when the world…
Sainsbury’s data cock-up delays product recall email
GDPR might have been in force for over three years but still even the biggest brands are getting it wrong…
Data failings put half of SMEs at risk of violating GDPR
Nearly nine out of ten (85%) of the small- to medium-sized businesses (SMEs) in the UK are now familiar with…
What a rotter: Data and tech now key to Cannes success
Adland’s luvvies might not like it but it seems that data and technology were two of the biggest drivers of Grand Prix-winning…
Let us decide on privacy measures, public urges firms
Apple’s blanket ban on so-called email tracking pixels – a invisible device which tracks whether email marketing campaigns have been…