CIM backs plan to get senior marketers ‘off scrapheap’
The Chartered Institute of Marketing (CIM) is aiming to tackle the skills crisis facing senior marketers, following a recent study…
data-driven marketing
Are you worthy? ‘Deserving’ brands shine post-Covid
With Britons estimated to have accumulated an additional £180bn in the bank during the Covid pandemic, brand owners are falling…
Apple users ditch ads in their droves after iOS update
The vast majority of Apple iPhone users are leaving app tracking disabled since the feature went live on April 26…
Vodafone plans global data platform with Google Cloud
Vodafone is cementing its relationship with Google Cloud in a new, six-year deal to drive the use of data analytics…
Serendipity2 chiefs invest in Brazilian health start-up
Serendipity2 chiefs Pete Flood and Mike Housley have signed a deal to become director shareholders at start-up D’Amazonia, a company…
Channel hopping consumers give marketers a headache
The burgeoning number of channels which consumers use to interact with brands is proving a major headache for marketers in…
Direct mail firms offered Jicmail accreditation scheme
Mailing houses will be able to achieve a new “platinum” company-level accreditation from direct mail measurement scheme Jicmail designed to…
WWF awards community and events brief to Medialab
World Wildlife Fund, the independent conservation organisation, has appointed Medialab Group as its media partner as part of plans to…
Acxiom signs deal to add data services to Google Cloud
Acxiom has signed a global partnership with Google Cloud, which will see the IPG-owned firm’s marketing services – including customer…
Brits gorge on fast food, TV and TikTok to sit out Covid
Fresh evidence has emerged of the changing face of Britain during Covid-19, with takeaway outlets, broadcasters and TikTok all benefiting…