Move over Kardashians, we want our local heroes now
The days when consumers hang on every whim of Cristiano Ronaldo, Ariana Grande and the Kardashians are drawing to a…
data-driven marketing
M&S hunts scores of tech experts in digital expansion
Marks & Spencer is beefing up its digital transformation by hiring nearly 100 new tech specialists as part of its ‘MS2’…
Asos: 20% off everything is not really ‘off everything’
Online fashion giant Asos may have been one of the Covid-19 retail winners but it appears to be bottom of…
Stop Cyberbullying Day unveils rebranding by Organic
Stop Cyberbullying Day – an annual event founded and co-ordinated by The Cybersmile Foundation which reaches millions of people around…
LiveRamp to boost eBay Classifieds in post-cookie era
eBay Classifieds Group UK, which encompasses Gumtree and Motors.co.uk, has signed a major deal with LiveRamp to implement its Authenticated…
Digitas tightens grip on E.On account with new brief
Energy giant E.On has expanded its relationship with Digitas UK, 18 months after it became the brand’s digital experience agency…
Let Google off and all will be denied justice, judges told
The Supreme Court has been warned that rejecting a proposed UK class action against Google for its alleged secret tracking…
Email hits the big 5-0 but relevance is still a big issue
Some 50 years since email was invented by MIT graduate Ray Tomlinson it remains the channel of choice for most…
Ikea jumps to delete ‘Beachy Head’ Instagram campaign
Ikea might be known for its quirky ads and even quirkier product names but it seems the Swedish flatpack giant…
ASA hails data science for combating rise of rogue ads
The ad watchdog has bigged up its use of data science and technology in the war on dodgy advertising, revealing…