Posterscope’s Gill Huber takes top Oystercatchers role
Oystercatchers, the Centaur Media-owned pitch consultancy, has recruited Posterscope chief client officer and WACL executive Gill Huber as its new…
data-driven marketing
Are you listening? Why CX is crucial to brand reputation
Prior to the advent of digital marketing and social media, brands were able to craft their own reputations. From billboards…
Industry backs Govt pledge to tackle digital skills crisis
The tech industry has backed a Government programme to provide equal opportunities for adults to learn new skills, such as…
Holiday refund warning as TUI and Virgin are fingered
Travel brands may be ploughing ahead with their marketing activity to promote summer breaks but they have been warned they…
TikTok claims users love ads but defy generation gap
Social media phenomenon TikTok has made the bold claim that its users are highly receptive to advertising but has warned…
Intermedia acquires Junction agency in new B2B boost
Data company Intermedia Global has acquired B2B marketing agency Junction in a move designed to bring strategic, content, creative, and…
Rubbish in; rubbish out: How to reduce algorithmic bias
Machine learning and analytics are big business. Forbes has estimated that the market will be worth a staggering $21bn (£14.9bn)…
More no more as Morrisons unveils instant loyalty app
Morrisons is ditching its points-based More loyalty scheme in favour of a new programme which gives customers instant money off…
The only way is ethics: Brands urged to sign data pledge
Brand owners are being urged to sign up to a raft of new “aspirational commitments” for their data-driven marketing strategies…
Industry chokes at total ban on online junk food ads
The advertising and marketing industry has launched a stinging attack on the Government’s plan to introduce a 9pm watershed on…