Bournemouth Uni triumphs once more in DMA Challenge
Bournemouth University students have come up trumps once more in the DMA Talent Marketing Challenge, with the ‘DigiConnect’ team receiving…
data-driven marketing
Ol Janus becomes first global data chief at Havas CX
Havas CX Helia’s data chief, Ol Janus, has been handed the newly created role of global head of data for…
Pizza Hut fires up new digital CX with analytics platform
Pizza Hut is driving online personalisation to boost customer journeys across its website by implementing a digital analytics platform from…
Havas Media Group signs OMD data lead for top role
Havas Media Group has created the role of chief data and product officer and has hired Omnicom Media Group “lifer”…
Very Group hunts data science chief to boost business
The Very Group is continuing to ramp up its use of business data by kicking off the search for its…
Most data professionals ‘still lacking the basic skills’
Data skills are considered more important than ever in business, but less than a quarter (23%) of data professionals –…
‘Strong, slim and sexy body’ Powerfit ad gets battered
Anyone looking to shift the “lockdown lard” might want to take ads for the Powerfit from JML with a pinch…
Cancer Research UK hands MSQ data-led digital brief
Cancer Research UK has handed its digital marketing creative account to MSQ, as part of the charity’s new data-led approach…
VCCP CX boosts senior team with double appointment
VCCP’s dedicated customer experience arm, VCCP CX, has appointed its first ever chief executive as part of a double hire,…
Steve Harrison: Loony lefties have taken over adland
The “metropolitan elite” has hijacked the advertising industry to promote its progressive agenda, hectoring the mainstream and losing commercial effectiveness…