Sky and ITV cosy up further for data-driven ad boost
Brand owners will now be able to scale up their addressable TV campaigns through a “new and improved” partnership between…
data-driven marketing
Covid online surge accelerates ecommerce by a decade
The Covid pandemic may have wiped out thousands of firms across the UK but it has turbocharged the online retail…
Wunderman data strategy chief defects to Armadillo
Wunderman Thompson data strategy director Andrew Terry has become the latest agency professional to ditch the capital for the regions…
Pret A Manger hires VCCP for omnichannel expansion
Pret A Manger is ramping up its transformation strategy – accelerated by Covid lockdowns – with the appointment of VCCP…
Fake reviews and ‘dark UX’ practices to be made illegal
Online businesses have been warned that it could soon be illegal to write or host fake reviews, while those who…
Charities and utilities shine despite dip in email opens
Charities and utilities have emerged as the top performing sectors in a new email marketing study, with both seeing increased…
Govt reveals war plan to fight big tech but is it too late?
The UK Government is ratcheting up the rhetoric against the big tech giants, with new proposals to increase competition in…
Aston Martin F1 team revs up fan engagement platform
The Aston Martin Cognizant Formula One Team, which marked the return of the Aston Martin brand to Grand Prix racing…
Havas CX Helia Cirencester restores ECD role for Knight
Havas CX Helia has appointed former Mullen Lowe Open global creative chief Ben Knight to be the first executive creative…
Publicis swoops for retail digital ad platform CitrusAd
Publicis Groupe is beefing up its data-driven marketing capabilities with the acquisition of the CitrusAd digital advertising platform, used by…