Spend, spend, spend: Budgets to soar 15.2% to £27bn
UK adspend is forecast to grow by 15.2% this year to reach a total of £27bn, recovering the entirety of…
data-driven marketing
Kevin Allen joins Maverick Group as strategy partner
The Maverick Group, which counts Coca-Cola and DHL among its clients, is bolstering its senior strategy line-up by hiring Kevin…
Kantar chief Alexis Nasard exits after just four months
Kantar’s new chief executive, Alexis Nasard, who joined the business in December, is leaving “by mutual agreement” after reportedly failing…
Consumers expect brands to lead war on planet’s woes
Sceptics of the Covid “new normal” think again; post-pandemic, consumers have an appetite to change the way they live, learn,…
Mind hires Medialab to fight Covid mental health crisis
Charity Mind has appointed Medialab as its media partner for growth as the organisation gears up to tackle the mental…
Not so sweet: Sainsbury’s under fire for Nectar changes
Sainsbury’s is facing the wrath of its most loyal customers following the supermarket giant’s decision to meddle once more with…
Wunderman chief joins Valtech to lead Euro expansion
Valtech, the global digital agency with more than 3,500 employees but a low profile in the media, has raided Wunderman…
Time for marketers to ditch outdated consumer cages
Why is our urge to label our customers so pervasive? One simple answer: This is the way our brains work….
Data science bears fruit as Bloom & Wild goes Dutch
Online UK flower delivery business Bloom & Wild has hailed the strength of its tech and data science platform following…
Lack of democracy puts the kibosh on data strategies
Only just over one in ten (13%) big businesses are delivering on their data strategy, with most laggards citing ongoing…