Most Brits still in dark about how their data is handled
UK organisations still need to be far more transparent in how they handle consumers’ personal data, with most Brits remaining…
data-driven marketing
Marketing chiefs bemoan their own firms’ CX failings
Almost half (48%) of all marketing chiefs say the customer experience their organisation delivers falls below or significantly below their…
News UK unveils data platform with 36.5m customers
News UK, the company behind The Times, The Sunday Times, The Sun, Virgin Radio, TalkSport and Times Radio, is launching…
South Western picks Acxiom and Tealium to build SCV
IPG-owned Acxiom has joined forces with data management specialist Tealium to enable South Western Railway to improve the targeting and…
KFC marketing chief heads to checkout for top Asda job
KFC chief marketing officer Meg Farren is swapping fast food for cheap as chips shopping by joining supermarket giant Asda as…
Digital outdoor market ‘to be worth $55bn in 5 years’
The digital out of home advertising sector suffered more than most during the pandemic as consumers were forced to stay…
Brits vow to get out but big events remain a no-no
Claims that millions of consumers would abandon the high street for good as a result of the the pandemic have,…
Grey expectations: Oldies fiercely loyal to game brands
The well-documented rise in oldies playing video games has not been fuelled by the need to keep in touch with…
Group M launches Digital Academy for non-graduates
WPP media agency Group M is aiming to play a key role in attracting new talent to the industry with…
Greece is the word as Kin + Carta opens up Euro hub
Print-group-turned-digital-transformation-specialist Kin + Carta is on the march in Europe once more, opening an operation in Athens, Greece, as it…