Targeted ads use ‘illegal surveillance’, lawmakers told
EU and US legislators are being urged to outlaw online targeting, amid claims it is actually “surveillance-based advertising”, with an international…
data-driven marketing
Why prioritising 100% data accuracy is a mistake
Now more than ever, it is constantly drilled into marketers that decisions must be data driven and the prerequisite for…
Ferrari puts AWS in the driving seat for AI and analytics
Ferrari, the luxury car brand driven by Arnold Schwarzenegger, Lindsay Lohan and Nicolas Cage – as well as the Kardashians…
Industry scoffs at junk food ad ban despite concessions
The advertising and marketing industry has once again slated the Government after ministers confirmed they are pushing ahead with new…
Comparethemarket chief Liz Darran nets Fortnum’s job
Upmarket retailer Fortnum & Mason is planning to develop its data-driven strategy with the appointment of Comparethemarket marketing boss Liz…
Brits would buy more from brands with data kitemark
With the digital revolution sparked by Covid driving awareness around data protection, a new study has reopened the debate on…
Motability and Knight Frank wins fuel Wunderman hire
Wunderman Thompson has beefed up its senior team on the back of a new business double, securing new briefs from…
Now Brussels opens probe into Google ad dominance
The net is finally closing in on US tech giants’ dominance of the online advertising market, with Brussels opening yet…
Boots unveils ads to make Brits ‘feel as good as new’
Boots UK is launching a major new marketing campaign to promote its new omnichannel customer experience and help the nation…
Marketing ‘one of the best careers for early retirement’
Covid budget cuts have seen marketers endure a torrid 18 months but they can at least console themselves with the…