Third of $657bn adspend to go on mobile marketing
The acceleration of digital transformation during Covid pandemic has seen marketers reach for their mobile phones to target consumers, and, with…
data-driven marketing
Imagination offers Hollywood-style effects to clients
Experience design company Imagination is set to embrace groundbreaking virtual production techniques and help brands deliver Hollywood-quality visual effects and…
WhatsApp aims to show nothing’s up in privacy push
WhatsApp is attempting to quell a mini-rebellion among its user base over changes to its T&Cs with the launch of…
InfoSum adds Kantar’s TGI insights onto its platform
Kantar has become the latest major data company to sign a partnership with InfoSum in a deal designed to help…
Amazon faces mega GDPR fine in war on US tech giants
Amazon is reportedly facing the largest GDPR fine on record – an eye-watering €350m (£301m) – following an investigation by…
Google forced to get UK consent for new adtech system
Google has been forced to give UK authorities the final say on any new system to replace third-party cookies, with…
Young could love data science, if they knew it existed
Believe everything you read and you could be forgiven for thinking young people are gagging to be data scientists; sadly,…
M&S pools data for ‘voice of the customer’ programme
Marks & Spencer is consolidating all of its global data sources within a single platform, dubbed the “voice of the…
Now Amazon faces full-scale CMA probe into data abuse
Just 48 hours after the UK’s Competition & Markets Authority revealed it was joining with Brussels to investigate whether Facebook’s…
Census shows industry at worst but it vows to change
The challenge the advertising and marketing industry faces in overcoming deep-rooted male dominance has been confirmed in the sector’s first…