Brits turn to online shopping and sex to survive Covid
UK adults spent more time online in 2020 than those in any other European country, with ecommerce rocketing by 48%…
data-driven marketing
Industry unites to benchmark marketing effectiveness
Industry bodies the IPA and ISBA are collaborating on a new programme designed to benchmark the effectiveness of agencies and…
Oh là là French hit Google with €220m fine for ad abuse
The French authorities have once again come down hard on Google, this time for abusing its advertising power, by whacking…
BT hails data analytics roll out for £2m in cost savings
Fresh evidence has emerged of the benefits of rolling out data analytics tools to the entire workforce, rather than keeping…
Mail puts Covid to the sword with rise in effectiveness
The humble mailshot is continuing to laugh in the face of the prophets of doom, despite suffering a huge drop in…
Foxtons hails data science and tech for rebuilding sales
Upmarket estate agency chain Foxtons has claimed its investment in data science and technology for a resurgence in business, after…
Aldridge predicts Cannes booty as Brits shine at Caples
UK agencies walked away with 19 gongs at the 43rd Caples Awards, which although half 2020’s haul saw double the…
UK bosses: ‘Show us the money not likes and retweets’
The majority of UK chief executives (55%) are sick and tired of how digital marketing activities are being measured, insisting…
Radiocentre bolsters top team with first head of insight
Radiocentre, the body which promotes the interests of the commercial radio industry as well as providing an advertising clearance service,…
GDPR fines near €300m as Italian stallions lead way
GDPR critics may have to eat their words following the publication of a new analysis which reveals there have been…