Precision Marketing boost as Omnicom scoops Philips
Omnicom’s Precision Marketing Group has emerged as one of the big winners in health tech and beauty giant Philips’ decision…
data-driven marketing
‘Most brands could die and no-one would give a toss’
Brand owners’ attempts to show they are caring, sharing and worthy risk being dismissed by consumers as simply “CSR washing”,…
Rise at Seven set for new expansion with Nasty Girl win
Sheffield and London based search agency Rise at Seven has strengthened its relationship with the Boohoo Group after being appointed…
Former Ogilvy graduate trainee Gordon is the new boss
Ogilvy UK has rewarded nearly 30 years of loyalty to the agency by appointing Fiona Gordon – an agency lifer…
TikTok takes off as Covid fuels rise of social commerce
TikTok’s drive for a major slice of the online shopping market has gone into overdrive since the start of the…
Mad for it: Covid weary Brits now 24 hour party people
The late “Madchester” impresario Tony Wilson once compared Shaun Ryder to WB Yates and it seems UK consumers are also…
Nearly half of all Brits want hard cash for their data
It might be the driving force of the data-driven marketing industry but brand owners are being urged to reappraise how…
Big data to shrink as Covid fuels end of data munchers
The age of big data is finally drawing to close, with Gartner predicting that, by 2025, almost three-quarters (70%) of…
Which system will best replace third-party cookies?
As part of Google’s post-cookie roadmap, it has announced it won’t be using alternative identifiers in its products. Identity solutions…
Decision Marketing Data Clinic: Driving retail recovery
In the latest in a series of articles, designed to provide advice on data-driven marketing strategies in these turbulent times…